FORTITECH 

As Lead Senior Account Executive on the global Fortitech account at Media Logic, I owned the end to end execution of Fortitech’s annual integrated marketing program, managing a budget of over $750,000 and overseeing the production of all global marketing assets. At the time, Fortitech was the first company to champion premix additives within the food industry, positioning itself as both a scientific authority and a category innovator prior to its acquisition by Royal DSM.
SERVICES PROVIDED
  • SENIOR ACCOUNT EXECUTIVE ON GLOBAL ACCOUNT
  • INTEGRATED MARKETING ASSET DEVELOPMENT AND DIGITAL AD PLACEMENT
  • PRODUCTION FROM START TO FINISH

APPROACH + OUTCOME

The global strategy was grounded in customer insight under my leadership, working in close partnership with the account supervisor and guiding a cross functional creative team through the development of a multilingual survey of Fortitech-affiliated scientists. Survey questions, analysis framework, and rollout were defined across five languages, with the findings informing all creative and messaging decisions. This collaborative, data driven approach aligned global advertising, digital campaigns, webinars, podcasts, trade show graphics, and editorial content under a unified strategy, strengthening category authority, supporting annual marketing goals, and positioning the brand for successful acquisition.
The first installment of the four part campaign, THINK, focused on strategic nutrition and cognitive health, highlighting how custom nutrient premixes support developing minds, mental focus, and memory across life stages. Guided by Explore. Discover. Create opportunity. and informed by the sense of optimism associated with the Obama era, the campaign was supported by downloadable white papers and extended into U.S. trade publication placements.
THINK trade publication print ad in English
WIN initiative banner stand for FORTITECH's global trade show booth
South African print ad introducing the WIN initiative and the power of flour fortification