TOYOTA SPORTS FESTIVAL
SERVICES PROVIDEDPHOTO BOOTH GIF ACTIVATIONBA TRAINING + WIFI CONNECTIONCUSTOM BOOTH VINYL WRAPOUTPUT IMAGE BRANDINGNATIONAL MULTI-EVENT COORDINATION
A mobile photo booth experience was produced with MKTG during the Toyota Sports Festival and traveled to multiple national auto show stops by coordinating with onsite production partners. The activation required freshly trained crews in every market, plus alignment on branding, A/V and WIFI set up as well as client sign-off.APPROACH + OUTCOME
Sold the mobile photo booth experience directly to the client, positioning it as a repeatable platform for brand engagement at National Auto Show stops in Los Angeles, Chicago, and New York through MKTG’s onsite production partners. Hired and managed local crews for every location, contracting photographers and technical staff, overseeing transport, approvals, display footprints, audio visual needs, and custom branding to protect the core promise in each market. This sales led ownership delivered measurable engagement to more than 350,000 attendees nationwide, strengthened awareness of the Toyota Sports Festival, and increased visibility of Toyota's Paralympic Athlete programs across the country.
Branded Vinyl Wrapped Photo Booth
Photo Booth Activation during Toyota Sports Festival Outside at the LA Auto Show.
Photo Booth Activation during Toyota Sports Festival Inside at the LA, CHI + NYC Auto Shows.